Hi, I‘m Caleb White. I am a frontend engineer living in Portland, OR. I enjoy the challenge of building better user digital experiences, balancing simplicity, functionality and accessibility.
The diversity of my professional experience includes nonprofit program leadership, senior retail leadership, omni-channel retail, and freelancing. I leverage the insights gained from all of these roles, which provides me with a unique perspective on challenges facing businesses today. My primary focus is bringing the in-store retail experience online, and propelling businesses to the next level.
I follow atomic design principles for creating DRY components in my projects. Thus creating lean, reusable, and scalable code. I currently focus on Next.js/React and headless e-commerce.
I am available for full-time and freelance work.